Your logo is important. It's of course what people recognize as your business (along with color schemes, maybe patterns, etc.). So it's important to distinguish either a logo or typeface and use it throughout all of your advertising, whether it be the web, business cards or other print, you need to keep the continuity throughout all of your materials. You don't want someone to look at your business card then look at your website and think that they are two different businesses. Here are some examples of logos we have designed: