Brand Strategy Services
Develop A Plan
We help guide clients through the ever-changing digital space. We successfully do that by creating a plan, tracking the results, and adapting for growth.
Strategy. Strategy. Strategy.
Everything we do has a foundation grounded with strategy. Understanding the ideal goals, audience, and messages we want to send enhances the creative process.
We are perfectionists. Before we start any work, we take the time to understand all the necessary details to ensure we are making the best possible decision for our clients.
Did you know
We officially introduced photography as an in-house service in 2012. Until then, we were learning to wean ourselves off automatic mode.
The first iteration of www.thejtsite.com was launched in 2006 one year before J Taylor Design was officially born.
We won our first Addy Award in 2010 for a website called Spoof University.
Our first website ever completed was in 2004 for the now closed Hartmans Family Restaurant.
We have been featured in 3 books as well as on the prestigious design-inspiration sites Awwwards, Abduzeedo, and more.
Award-winning Website Design with a foundation in Strategy
iPartial results from discussion and critique of branding strategy
iBreaking Things Down
Our key areas of strategy include:
Website Structure Development
When tasked with designing and developing a new website, it is the perfect time to critique your new website content structure goals and review any past website statistics. Does the current structure make the most sense for the user? Do we need all of these pages? Here we want to make sure we create a concise user experience to best promote the website content.
Content Adjustment
Sometimes content is the hardest part of a project. We're here to help. We can help trim down lengthy copy to ensure we are promoting a clear message, while ensuring we stay search engine friendly.
Social Media Integration
Your audience is everywhere. Some are on Google. Others are on Facebook, Instagram or Twitter. The platforms you should use may very well vary from the norm. Let's develop your social media strategy to help engage your customers. It can be easier than you think.
Digital & Print Marketing
In many scenarios, marketing a business requires more than just one thing. Sometimes that includes digital and print marketing. However, we want to make sure we are making the right decisions when choosing where to market. Tracking marketing statistics can help avoid spending unnecessary advertising dollars. And who likes wasting money?
Email Marketing
Thanks to modern platforms like MailChimp and Campaign Monitor, email marketing continues to get better and better. We can help continue to engage your audience with new blog articles, upcoming events, and more - all in a branded package with statistics at its core.
Concept Collaboration
We don't just start working on a concept that we don't believe in. When we, or our clients, have a concept to discuss, we take the appropriate time to kick the tires and develop a plan. We are not interested in wasting client funds, and your success is a reflection on us. We are in your corner to help make the right decisions with your marketing dollars.
"The feedback on our website from our clients, colleagues and employees has been tremendous."
