Do Good Work
Live well in effortless luxury
Budd Pools & Spas
Services
- Branding
- Graphic Design
- Website Design
- Development
- Photography
- Video
Industry
- Outdoor Living
- Architecture
Check It Out
Making a splash from the start
A brand built for more than summer.
We partnered with Budd Pools & Spas to create a brand identity that reflects the calm, effortless luxury their clients experience in their projects. The design is rooted in modern minimalism, with clean lines, generous spacing, and refined typography. We paid special attention to kerning and rhythm in the logotype - allowing the brand to breathe and feel as relaxed as a quiet morning beside the water. A subtle, sophisticated color palette supports the identity across touchpoints, from stationery to signage to digital use. The result is a brand that feels both contemporary and timeless - an ideal match for a company that turns everyday spaces into private resorts.
Visit WebsiteBrandingBudd Pools & Spas branding
Graphic designVehicle wrap graphic design
Print designT-Shirt design
Immersive by design
A digital reflection of refined design.
The website was designed to mirror the essence of their pools: open, tranquil, and beautifully considered. We focused on a clear user experience, with refined layout structures and intentional negative space that give the visuals room to shine. Type choices and image pairings reflect the same precision and intentionality found in their work. We worked closely with their marketing team to marry the written content they were providing with our layout concepts. To complete the brand experience, we captured custom photo and video content - featuring soft light, reflective surfaces, and the luxurious quiet that comes from a perfectly executed design. The result is more than a marketing tool - it's a digital destination that captures the lifestyle Budd Pools & Spas delivers.
Website designResponsive, mobile-friendly website
PhotographyProject photography
PhotographyProject photography
PhotographyProject photography
PhotographyProject photography
Video productionProject video footage
PhotographyProject photography
PhotographyProject photography
Kind words
Everything We Asked For and More
"Our new brand name is the same name we started with more than 65 years ago, but with a subtle change that we wanted to call attention to. We looked to J Taylor Design to create a new logo and brand style. From tasteful color palette to elegant logo, to photography and website, J Taylor Design delivered everything we asked for and more."